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about our designers

Hard Tail

Dick Cantrell is not your typical clothing designer, but Hard Tail is not your typical line either. Cantrell, an ex Air Force Pilot, blew past the sportswear industry 15 years ago with the launch of Hard Tail by turning contemporary sportswear into casual, comfortable and chic urban-wear.

Hard Tail is known industry-wide for having the best “dying” process. The deep, rich and fruity colors created are no accident, but rather a complicated, intricate process that remains a “family secret”. Strictly made in the USA, Cantrell is first and foremost a sportswear pioneer who creates clothing that reflects the natural, sexy and sporty individuality of women today. He never got influenced by anyone’s opinion as to what Hard Tail should be, and we love him for that.

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