about our designers
BCBG Max AzriaDo you know what BCBG stands for? It is named for the French phrase ‘bon chic, bon genre’, a Parisian slang meaning good style, good attitude. In 1981, after eleven years of designing a line of womens wear in his native Paris, founder Max Azria moved to the United States and started BCBG Max Azria. The BCBG brand embodies a combination of European sophistication and American spirit. Azria redefined the designer category by offering innovative, high-quality clothing at contemporary price points. |
